Thursday, March 19, 2020

18A – Create a Customer Avatar

This is Jupiter Montego. She is a high school student who learned to cope with the stresses and anxieties risen by her advanced schoolwork by picking up jogging as a hobby. She wants to be a Pharmacist so she takes advanced chemistry and medical classes. Her family recently got a Golden Retriever and giving the dog exercise would improve the health of the dog as the dog gets older. The dog is named Stacy. Jupiter feels lonely because her best friend got a girlfriend so now Jupiter doesn't have as much attention from her BFF. As a result, she focuses more on Stacy because at least Stacy won't leave her for anyone. Because of this investment in her dog, she starts looking for accessories for Stacy to show her love.

What I have in common with Stacy is my love for my dog and my desire to deal with feelings of anxiety through exercise. We also like putting our focus into our dogs so we feel like the distance between us and everyone else doesn't matter as much. I very much based her off of me because I can't really imagine anyone else at the moment.

1 comment:

  1. Hi Mikalee,
    Great work on your customer avatar assignment, I like that you actually named your customer. I relate strongly with your customer as I put the majority of my free time into my dog and she really helps me with the stress of school. This assignment really shows that you have an understanding of who you are marketing to and that you have a strong relationship with potential customers.

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