11A – Idea Napkin No. 1

1) You. Who you are. What your talents are. What your skills and experiences are. Also: what are your aspirations? Specifically, regarding your business concept, how do you see this business (if you were to start it) playing a role in your life?

My talent which would be an advantage of this market is my laziness. Bill Gates said, "I will always choose a lazy person to do a difficult job because a lazy person will find an easy way to do it." An additional advantage I have is the ability to participate in business plan competitions and receive free money. I realize I am replaceable but as a student of the University of Florida, I have an advantage in a way of being more likable to the university so they would like to buy my products and have their logos on them and give them away.

This business idea, in terms of involvement with my life, would probably stress me out a lot. I would probably be obsessed with it since I am either completely dedicated to something or I think about it maybe once every week. It would probably be stressful to compete against other business ideas.

2) What are you offering to customers? Describe the product or service (in other words, how you'll solve customers' unmet needs).

The business is a line of dog care items, mostly revolving around the walking, active part of the side of things. A majority of dogs love walking and their owners typically love to see them be happy. Also, with more emphasis on exercise, the act of walking dogs becomes more popular. The line of dog products that would improve the walking experience would include no-pull leashes with the ability to clip the belt, allowing a hand to be free from holding the leash. Additionally, a Poop Pocket for your dog's leftovers would allow for another hand to be free. Another popular fad is to have matching accessories. People truly love their dogs, and having matching bandanas with their dogs would be a truly magical experience. This product line would be best sold on PupperRunner.com/products and in stores such as Petsmart and Petco. These things could also be sold to logo companies, which put logos on products and then sells them to be given away. They could be given away to Parks and Rec, Universities, Dogfood Companies, and Dog Poop Bag Companies. 

3) Who are you offering it to? Describe, in as much detail as possible, the demographic and psychographic characteristics of your customers. Think especially of this question: what do your customers all have in common?

All my customers have this in common: walking dogs. This would be younger people since they are more likely to care about their health and have the energy to walk their dogs. Additionally, younger people do not have a yard for their dog to poop in and rely on walking their dogs in public places. Young people do enjoy being able to use their phones while they are walking their dogs. Having cute accessories to match dogs is a great thing to get as a present for someone who is known to love their dog, so people who are gifting someone who has a dog would also be within the demographics.

4) Why do they care? Your solution is only valuable insofar as customers believe it's valuable to them. Here, explain why customers will actually pay you money to use your product or service.

People would pay for this product because it allows them to use their phones while walking their dogs. It also is great for people who despise holding poop bags. Having matching accessories with dogs is also a really cute idea.

5) What are your core competencies? What sets you apart from everyone else? Also: what do you have that nobody else has?

All I have that no one else has is my good selling reviews on my eBay account. Additionally, connection with customers is a great thing I would have with consumers. Another core competency I have is my ability to recognize I am not that different from others. This allows me to recognize competition is a true threat.