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Who is In
Pet Owners
Dog Walkers
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Who is Not
People Without Pets
College Students
Children
Beginning Adults
People who live by a dog park
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What the Need Is
To have more freedom while walking a dog
To make walking a dog more pleasant
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What the Need Is Not
To have long walks with dog
To have a dog
To pick up after a dog
To take care of a dog
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Why the Need Exists
Dogs poop
People should pick up the poop
Poop contains harmful bacteria
Stepping on poop is disgusting
Carrying poop is gross
Poop is warm and has a gross odor
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Alternative Explanations
Some people do not have dogs to pick up after
Some dogs only poop in the yard of the owners
Several people are okay with the idea of carrying poop bags
Some people do not care about the grossness of the dog bags
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Wednesday, February 12, 2020
9A – Testing the Hypothesis, Part 2
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Hello! I really agree with your explanations. Im an on-campus student living in a dorm and no pets are allowed here so I would not be a potential customer, and neither will be all the college students living on campus (really big segment). I really think your idea is really cool and there is an opportunity for you. You just have an smaller segment and you´ll have to focus on their needs and characteristics. Thank you for sharing.
ReplyDeleteI think you are at a slight disadvantage because there are a lot of places in Gainesville that do not allow pets, such as dorms. However, there are a lot of apartments that allow pets that people with them chose to go to, and there are many residential houses not too far from campus.
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