1) What was the general theme or argument of the book?
The idea of the book was basically arguing it is worth the extra effort to provide lesser popular things when you're selling virtual things. For example, BlockBuster can only hold so many movies, so they have a reason to focus on the more popular ones. But Netflix has no excuse for not providing obscure, specific niche movies because it doesn't cost much to provide. A better example would be Apple Music vs a CD store. A CD store would focus on music that is popular but Apply Music has no reason to not provide obscure niche songs that haven't sold since 1980 or other songs that were only bought by someone's mom to show her support.
2) How did the book, in your opinion, connect with and enhance what you are learning in ENT 3003?
The book was basically foretelling the unavoidable movement of stores to the internet to avoid the problem of brick and mortar. It doesn't cost much to provide one more song digitally. When I buy a game, I typically get the best deal by going online. Sure, eBay is sketchy sometimes but at least the preowned games are $30 less than the original price instead of $5 less (I'm looking at you, GameStop).
3) If you had to design an exercise for this class, based on the book you read, what would that exercise involve?
The exercise I would create in regards to this book would be to consider what could be a digital version of your product (if it is not already digital) and what would it be and how would you sell it? If the product is digital already, consider what other digital things could be added?
4) What was your biggest surprise or 'aha' moment when reading the book? In other words, what did you learn that differed most from your expectations?
I found this quote very moving: "A small market spread out is the same thing as no market at all." It was a very good point which I had not before had put into such simple and remarkable wording. I also hadn't considered why stores don't hold as many things as they should. Why not have more of the games which sell better? Because there aren't enough people in a 5-mile radius who would go to that store to get it.